Competitive
intel is broken
Too expensive
Enterprise CI platforms cost £30-50k per year. Most teams can't justify that spend, so they end up with nothing or cobble together manual processes.
Alert fatigue
Tools that blast notifications for every minor change train your team to ignore them. When something actually matters, it gets lost in the noise.
Unused battlecards
Static documents that are outdated the moment they're created. Sales teams don't use them because they don't trust them to be current.
A different approach
Versus tracks what your competitors are doing, analyzing activity and organizing it by topics. Plus a weekly brief that actually gets read.
AI market analyst
Turning raw signals to analyst-grade guidance on what changed, why it matters, and what to do next.
Weekly brief
A Monday email that summarizes what happened and why it matters. Concise enough to actually read.
Fair pricing
£29/month for solo operators in early access. No surprise fees or annual contracts.